4 Key Benefits of Strong Brand Identity

Are you a new player in the market and struggling to get that initial attention? Or are you taking the next steps and looking to advance your company image? Crafting a strong brand identity is your ‘key’. Brand identity is at the core of all marketing and brand awareness efforts and has great benefits for your brand in the long run. 

What is Brand Identity?

“It goes beyond having a logo and ‘call it a day’.”

As a business, your brand identity is essentially your personality and what makes you unique. Ultimately, it’s how you are perceived in the eyes of the public.

It consists of aspects like your website design and brand colour choices, as well as elements such as your values, marketing collaterals, customer interactions and social media profiles.

Miss Shanghai Branding
Miss Shanghai – Branding Project by Vie Studio

 

A Strong Brand Identity Helps You Stand Out From The Crowd

“Shine bright like a diamond”

Developing a professional, creative identity design allows you to showcase the uniqueness of your business and add a competitive edge that will differentiate you from your competitors. With millions if not billions of businesses trying to enter or make a name for themselves in an already crowded market, your strong identity is what it takes to fill in the initial ‘why?’ question, for instance, “Why should I choose your services or products instead of theirs?”.

 

A Strong Brand Identity Builds Trust for New Customers & Partners and Loyalty for Returning Ones

“If it matches their values, they will see the landscape entirely differently.”

An effective brand identity communicates your business personality and influences your clients’ perception of who you are in terms of quality, service and trustworthiness. It is why you attract customers in the first place and why they keep coming back for more. Occasionally, you could easily rank higher in the list if your brand showcases values that match with theirs. 

This also applies to the partners and companies you will be working with, as your brand identity shows how prepared you are in the professional world.

 

A Strong Brand Identity Creates a sense of consistency and cohesiveness

“Consistency is Key”

A detailed brand identity package ensures that you are at the forefront of all your marketing materials, have full control over how your business should be presented and easily plan cohesive messages and design elements across all different platforms. Hence, naturally engage a sense of consistent company experience for customers, employees and key stakeholders.

 

A Strong Brand Identity Enables Growth and Conveys Stability

“Cheers to many upcoming years…”

When your brand is aligned with your vision, it fosters any progressions within your business and growth naturally becomes feasible. 

A well-defined brand identity also projects a long term feel and conveys an impression that the business is ‘here to stay’. 

Australia Packaging branding
Australia Packaging – Branding Project by Vie Studio

 

At Vie Studio, we are here to tell a story and bring a brand to life, not only by making it look good, and be relevant to the end-users, but also by transforming brands themselves into powerful assets for a business. 

Check out more of our branding projects or speak to our team today to discover how we can help you build your brand.