Gyusha Yakiniku, Chippendale

Project Name: Gyusha Yakiniku
Location: 6 Central Park Ave Chippendale NSW
Project type: Interior design
Date: November 2019

Gyusha Yakiniku is one of the newest Japanese BBQ joints that has made its way into the heart of the dynamic residential city area – Central Park, Chippendale. Offering Wagyu beef products directly from their own farm, this vibrant new restaurant provides an innovative self-serve dining experience for the Australian market. The overall brand reflects Gyusha’s value of putting emphasis on the high quality of water, fodder and care given to their produce which is reflected in their service and quality.

The visual identity of this brand is influenced by the quality of Wagyu and textures found on the meat. The logo design represents Gyusha’s down to earth identity that puts an emphasis on their traditional roots as a Japanese Yakiniku. Soft textured patterns reflect the marbling found on the Wagyu cuts whilst a muted watercolour palette is used to mirror the farm- like setting.

Following the paddock to farm principle at the core of Gyusha’s values, the interior adopts a minimal but refined style using natural materials and green as its feature colour to reinforce the freshness of the food. Details from a typical barn was deconstructed in a modern way to recreate the immersive country style experience in the heart of Sydney.