The Little Duck, Broadway Sydney
Project: The Little Duck
Location Site: Broadway Shopping Centre
Project Type: Interior & Branding Design
Date of Completion: 2021
Venturing on its own exciting journey, The Little Duck is a sub branch of the well-established The Naked Duck, focusing on providing delightful drinks and deliciously simple meals to communities with care and love. This heartfelt sentiment of a duckling leaving the nest to find its own pathway inspires the look and feel of the brand and kiosk design.
With simple line work in a fresh minty tone, the logo sits alongside quirky illustrated icons to create a modern and endearing visual identity befitting a charming young business. Along the same thread, a bright, minimalistic palette and integrated lighting was used for the fitout to reflect the pure hearted nature of the cafe and the dazzling adventures that await it.
With layers of mint and white, the kiosk uses rippled textures and curves to emulate water for a classy modern look that ties in with the concept and branding.