Project Name: Replay Karaoke Lounge Bar
Location: Little Saigon Plaza, Bankstown
Date of Completion: March 2017
Project Type: Interior & Branding Design
Located in the heart of Bankstown, Replay Karaoke Lounge Bar features an open bar and 12 spacious private karaoke rooms catering to groups of all sizes. The use of vibrant multi-coloured lights and graffiti art sets the mood and vibe of the interior. Neon lights frame each doorway to entice a level of mystery, whilst the use of striking graphics of talented musicians within reinforces the business’ nature as a karaoke bar.
Replay Karaoke is a representation of a fun fantasy world that people can escape to. Manga, futuristic style, arcade games, tattoos, comic pop and street sub culture were the inspiration for the brand identity. Using edgy font with sharp red details, the logo emphasises these themes and presents Replay Karaoke as a destination that will shake up Bankstown’s nightlife.