Design Strategies To Increase Walk-ins For F&B Outlets
While some people prefer to read online reviews before choosing a restaurant, many rely on their instincts and are drawn to the places that immediately catch their eye. This makes design a crucial factor in decision-making, as it can significantly influence why someone decides to enter a food and beverage outlet within seconds. An inviting and visually appealing design can make all the difference, creating an instant connection with potential customers.
The Face Of Your Business
Yakiniku Yokocho Regent Place | Designed By Vie Studio
A captivating shopfront design for restaurants and cafes does more than just look good; it piques curiosity and offers a glimpse into the brand's essence. Unique businesses often elevate their facades to create an unforgettable first impression. Take Yakiniku Yokocho, for example, a restaurant whose vibrant colors and vintage-inspired Japanese text immediately convey its authentic Japanese cuisine, enticing customers to step inside and explore.
Eye-catching signage and props are crucial elements that complete the exterior design of a business. Think of them as the 'accessories' that perfect your outfit. Effective signage should be distinct and easily readable, especially at night, ensuring it captures attention. Props, more than mere decorations, embody the desired persona of your business—be it fast, casual, upscale, or a mix of styles. Custom-made sculptures are particularly popular for enhancing the uniqueness of your establishment, making it stand out, and inviting customers to experience what you have to offer.
Roji Monster Burwood | Designed By Vie Studio
FYI
Walk-in customers love to 'window shop' F&B outlets, so it's a good idea to avoid exterior clutter, allowing potential customers to have a peek at the overall ambiance
Extra Light, Extra Shine
Lighting is a crucial element in interior design, especially for creating the desired ambiance in restaurants. With numerous lighting options available, it's essential to choose those that align with the overall mood you aim to establish. Many restaurant owners seek to create a relaxing and homely atmosphere, making the right lighting choices vital for the success of their F&B businesses.
It's important to ensure that the lighting complements the theme of your brand and is never an afterthought. One effective way to make your restaurant stand out is by incorporating neon-light signage. The bright, eye-catching nature of neon lights not only enhances visibility from a distance but also sparks curiosity and draws customers in.
Thairiffic St.Clair | Designed By Vie Studio
Neon lights can serve dual purposes, both as signage and as interior lighting, adding a unique and playful touch to the space. Experimenting with color combinations and placement can create an entirely new atmosphere that captures attention. When paired with wooden furniture, neon lights can also emit warm, inviting vibes, enhancing the overall dining experience.
Sushi Hotaru, QVB, NSW | Design by Vie Studio
Tips
Consider how your lighting will appear both during the day and at night, as dimmed lighting might pose a problem when it's dark, while overly bright lights are a bad idea when the sun is up. However, this also depends on the location of your outlets and whether natural lighting is available.
Camera Eats First
In the age of social media, businesses are increasingly focusing on design elements that cater to the photography and moment-sharing habits of their customers. It's fascinating how thoughtful details, like a romantic quote on the wall or a uniquely designed light fixture, can draw people in. These design choices not only enhance the ambiance but also serve as powerful marketing tools. When customers take photos and share their experiences online, tagging your establishment, it can quickly transform your venue into a trendy hotspot, attracting even more visitors and boosting your brand's visibility.
From first to last image Cafe Duet Zetland, Choulee Melbourne, Machi Machi Hornsby, Machi Machi Central Park | Designed by Vie Studio
Tips
Do some researches on what clicks for you target audience, and just choose one spot as a photo-worthy.
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