Chaffe House

The graphics are formed by the deconstruction of the Chinese characters of the name - “Chaffee”. By separating the strokes apart, new shapes are created. This concept is based on the motions of drip coffee and tea and the influences of traditional Hong Kong Cha Chaan Tengs. Chaffee House believes in a simple yet modern approach to demonstrate the process of yielding the best experience for everyone’s unique palette.

Location: Eastwood, NSW
Project Type > Branding Design