The Sneaker Laundry
Located in the bustling hub of Martin Place Metro Station, Sneaker Laundry LAB is a groundbreaking fusion of innovative design and practical functionality. This new space seamlessly combines a cutting-edge sneaker cleaning service, an industrial-inspired concept store, and a contemporary café experience.
As an extension of Australia’s leading sneaker cleaning brand, the LAB introduces a bold new retail concept that blends rugged industrial charm with sleek futuristic sophistication. It’s where sneaker culture meets café culture, creating an immersive and dynamic environment.
The Sneaker Laundry LAB embodies a fusion of geometric precision, translucent materials, and a layered, innovative aesthetic. The result is a space that feels both futuristic and contemporary, with a warm, welcoming atmosphere. Every detail, from the refined furnishings to the elevated layout, has been thoughtfully designed to enhance the customer experience.
The design celebrates a dynamic interplay of materials, blending industrial ruggedness with modern sophistication to create a truly distinctive space:
Stainless Steel
Sleek and durable, stainless steel is utilised throughout the space to evoke a sense of precision and modernity. Its reflective quality enhances the futuristic aesthetic while providing a robust, low-maintenance surface for high-traffic areas.Metal Perforated Finishes
Adding texture and depth, perforated metal surfaces create a visually striking effect together with the use of innovative lighting solutions. These finishes are both functional and decorative, contributing to the geometric and layered design language of the space.Light Boxes
Illuminated light boxes are strategically placed to draw attention and set the mood. They add a contemporary, high-tech feel, enhancing the seamless integration of lighting within the overall design.Cement Render
The raw, tactile quality of cement render provides a grounding contrast to the sleekness of stainless steel and acrylic. Its rugged texture reinforces the industrial charm of the space while complementing the warm, inviting ambiance.Digital Screens
Cutting-edge digital screens bring dynamic content into the environment, offering an interactive and modern element. These screens are integral to the fusion of sneaker culture and technology, providing visual storytelling and customer engagement.Coloured Acrylic Panels
Vibrant coloured acrylic panels introduce a playful yet refined aesthetic. These translucent layers contribute to the space’s futuristic appeal, creating a sense of depth and dimension while adding warmth, it also creates a visual distinction between the workshop and café.
Not only a fun interior, but branding also plays a vital role in creating the whole vibes of the brand. With a fun and friendly approach to the brand, we introduced a bubbly effect and flowy movement that represents the soapy and steamy laundromat. Combined with some softs and pastel colour create a young and approachable vibe to the brand. To enhance the playfulness of the brand, we also created some animations through the brand’s icon to infuse movement and interactiveness.
The LAB is more than a store—it’s a destination tailored to sneaker enthusiasts and coffee lovers alike. The Sneaker Laundry LAB redefines what it means to combine culture, creativity, and commerce in a seamless, transparent, and inspiring space.
