Your Laundry Room
Glebe has welcomed a unique addition in the form of a Laundromat! Not your ordinary laundromat, Your Laundry Room is also a community space for people to hang out while doing their laundry. This innovative space promotes positivity, self-love, relaxation, and wellness through its services and events. It transforms the mundane task of doing laundry into an engaging experience.
Inspired by the universality and uniqueness of human experience associated with laundry, Your Laundry Room aims to represent a life cycle, capturing the essence of movement and integral pieces of life - friends, family, love, and work. Every detail is designed to inspire individuals to live uniquely, memorably, and in the moment.
The interior design of Your Laundry Room is cheeky, biomimicry, and transient. Creating an inviting space that encourages longer stays. The walls and floors incorporate branding elements to evoke a sense of flow and movement that represent the laundry machines’ activity, combined with the fun brand’s language to create a stronger sense of cheekiness. The space is also dominated by the brand’s signature teal blue colour which promotes relaxation, peace, and tranquility. Combined with stainless steel washing machines, enhancing sustainability through durable materials.
To enhance the community space, Your Laundry Room created some sitting areas around that is comfortable and reflects the transient style. We designed it to be adaptable to various events and services that they will provide in the future, it also adds a dynamic and unique element to the laundromat. This ever changing space ensures visitors always find something new and exciting, making their laundry experience more enjoyable.
As this brand’s is focus on every detailed, we also using a speckled materials on the seating area and tables to give a sense of fun. This solely inspired by the sparkles from water and soap when we washed our clothes or playing with water.
Not only a fun interior, but branding also plays a vital role in creating the whole vibes of the brand. With a fun and friendly approach to the brand, we introduced a bubbly effect and flowy movement that represents the soapy and steamy laundromat. Combined with some softs and pastel colour create a young and approachable vibe to the brand. To enhance the playfulness of the brand, we also created some animations through the brand’s icon to infuse movement and interactiveness.
As a supportive community, the brand also needs to be striking, therefore, we used a simple and bold typeface to make it easy to read and combined it with fun and friendly brand language that can give warm and comforting feelings. To enhance the movement of the whole brand, a cyclical shape is being used where it’ tight back to the main concept of the life cycle.
To enhance the community's feelings about the brand, we created their social media to be a sharing place, where it will be a place to give tips and tricks, motivation, and spread positivity.
