Cha Bar
ChāBar is a new leading bubble tea brand in Sydney that strives for an innovative, unique approach of modern, and playful approach in every drink. Changing the way people think about traditional bubble tea.
Making bubble tea is full of mesmerizing transformation; flour becomes pearls, sugars become syrup and leaves into tea. And, ChāBar is taking these transformations to the next level. Directing a lively shift for bubble tea, embracing a new and creative side of bubble tea.
ChāBar is concerned a lot with its quality, and they always think outside the box, hence, we created the new brand personality as clean, playful, stylish, creative, and serene. With the new re-branding concept of the playful pearl, we updated the logo with a rounded shape that is inspired by the boba which adds a new modern and playful touch to the logo. As the boba is circular, we also updated the icon by changing the shape to a rounded angle to create a softer feel to the overall brand.
To enhance the look of the brand, we’re also creating some brand elements. The first one is the repeating boba pattern, mirroring the process of how the boba was being made, from a whole big flour into a small circular shape, and the second one is the repeating cha pattern which is the combination of the brand’s name and boba shape. For the brand’s color, we were inspired by the colorful drinks and toppings which create a more playful vibe to the brand.
