Gelato Messina
Having started their business in 2002, Gelato Messina has been known for their unique and crafted flavours. Now, with over 40 flavours in rotation and an array of extraordinary cakes, they’re known for producing high-quality goods. Each product requires extensive detail and they pride themselves on working with their own dairy farms and sourcing the best ingredients. In turn, it was imperative that we design their stores in the same way.
Set in different locations, each store has a unique brief, and they are created with utmost care to ensure that they are functional for staff, whilst pleasing to the eyes of the public. The first consideration with every site is to try and work with its existing conditions. We then unfold its historical context and integrate ourselves into the very essence of each location.
The client’s interest in mid-century modern architecture plays an important part in certain designs of their stores. As a franchise, it’s important for the client to not only have a brand identity, but also a design language that uniquely fits the local demographics. Although there was a set of brand guidelines to follow, we had to cater every site’s design to fit the brand while maintaining relevance to the demographics of that location.
Research is an important part of our creative process, resulting in a large amount of time dedicated purely to delving into the intricacies and details of every design from concept through to fit-out. We’ve assisted our client in realising their vision by ensuring that their dream concept fits within its locality, selecting materials and fittings that are sustainable and stand the test of time.
